Though Hasselhoff seems to have the right idea about social networks connecting different types of people from different parts of the world, I think its funny that he feels it needs to be about him. The website is a good way to promote Hasselhoff himself, because it boasts exclusive pictures and videos not available to those who are not members. On the website, members can create their own personal names and pages. Members can also communicate with each other by chatting on their web pages much like social networking sites of Facebook and MySpace.
Social networking sites such as HoffSpace are much like message boards and forums to me, in a sense that it is a sharing of opinions, stories, likes/dislikes, etc. People who are huge fans of Hasselhoff can chat with one another about their favorite Hasselhoff roles, or can share knowledge on David Hasselhoff to one another. At the same time, those HoffSpace is also available to people who may not necessarily be fans of Hasselhoff's, so it may not also be beneficial to the star.
The same concerns that come along with social networking sites like Facebook and MySpace can follow into websites such as HoffSpace. The fact of the matter is that you still do not know the real person sitting behind the computer communicating with you. And you also do not know one's real intentions of joining and interacting on the website.
For those David Hasselhoff fans or haters, be sure to check out HoffSpace.